Krikor Dzeronian, Electives co-founder and COO, was interviewed by Authority Magazine reporter Savio P. Clemente about how to learn to believe in yourself, including lessons on entrepreneurship, self-criticism, imposter syndrome and taking action when the path ahead is uncertain.
Authority Magazine, a Medium publication, shares in-depth interviews with authorities in business, pop culture, wellness, social impact and technology.
What does Krikor discuss in the interview?
Read Krikor’s full Authority Magazine interview to learn:
- What inspired Krikor to become an entrepreneur.
- Krikor’s funniest mistake.
- Why Krikor teamed up with Jason Lavender to found Electives.
- How Krikor faced the March 2023 Silicon Valley Bank crisis.
- Krikor’s top strategies for learning to believe in yourself.
- How Krikor avoids self-criticism.
- Krikor’s advice for people struggling with imposter syndrome.
The conversation also reflects a belief that shows up in Electives’ approach to workplace learning: people grow faster when learning feels relevant, human and connected to how work gets done.


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