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Electives instructor featured in Adweek

Electives instructor Tony Lee played a pivotal role in crafting emotionally resonant ads for the Oscars broadcast.

Electives team

Electives team

Published on
Apr 24, 2021
A blue gradient background with the words "Adweek" centered in large, black, bold text. "Tony Lee" is underneath it in smaller, bold text. "Electives in the news" is at the top.A blue gradient background with the words "Adweek" centered in large, black, bold text. "Tony Lee" is underneath it in smaller, bold text. "Electives in the news" is at the top.

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Insights from Ellen Raim, Founder of People MatterWe focus more on solving than preventing People problems.

Electives instructor Tony Lee played a pivotal role in crafting emotionally resonant ads for the Oscars broadcast, as featured in Adweek's article "Google Created Two Powerful Ads That'll Make You Emotional During the Oscars Broadcast." Click here to read the article.

These ads, titled "Swim" and "Mother's Day," showcase Google's commitment to storytelling and technology's capacity to foster profound connections.

Tony Lee is a designer, dad and unintentional advocate for accessibility in creative work. He is also a senior designer at Google, where he decided (on a whim) to share a humble deck about his life as a CODA (“child of deaf adults”) in the hopes of sharing a perspective his team didn’t have. 

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