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Electives Co-Founder + CEO Jason Lavender on Category Visionaries podcast

Join Jason Lavender, Co-Founder & CEO of Electives, as he talks about his entrepreneurial journey on the Category Visionaries podcast.

In black type on purple to blue gradient background "Jason Lavender Co-Founder + CEO of Electives as seen in:" The Category Visionaries podcast logo appears below the text. The Electives "E" icon is also present.In black type on purple to blue gradient background "Jason Lavender Co-Founder + CEO of Electives as seen in:" The Category Visionaries podcast logo appears below the text. The Electives "E" icon is also present.

Table of contents

Insights from Ellen Raim, Founder of People MatterWe focus more on solving than preventing People problems.

Want to know what it takes to launch a new category?

Join Jason Lavender, Co-Founder & CEO of Electives, as he talks about his entrepreneurial journey on the Category Visionaries podcast.

Listen to the podcast

About the Category Visionaries podcast episode with Jason Lavender:

Jason Lavender is the Co-Founder & CEO of Electives, a corporate learning platform that recently raised over $10M in funding. Electives is creating a platform full of rich trainings that can help corporate employees grow as people and professionals.

Topics discussed by Jason Lavender:

  • Jason’s background as an actuary and how he pivoted to entrepreneurship
  • How Electives is revolutionizing the corporate training industry
  • The types of companies being served by Electives
  • Using Uber and Airbnb as models for category disruption
  • Where the instructors get sourced for the platform
  • The future vision of how Electives will improve the culture of corporate America

Learn live. Adapt faster.

Latest resources

Learn more about creating a culture of learning throughout our resources below.

Why smart L&D teams are shifting budgets away from pre-recorded courses
Electives team
 
Jan 21, 2026

Why smart L&D teams are shifting budgets away from pre-recorded courses

Skills are changing faster than courses can keep up. Here's why L&D teams are shifting from buying content libraries to building real capabilities in 2026.
Learning best practices
What makes manager training different from leadership training
Electives team
 
Jan 20, 2026

What makes manager training different from leadership training

Manager training and leadership training aren't the same thing. Learn the key differences, what each role needs to learn and how to build development programs that actually work.
Leadership + management
5 ideas to celebrate Gender Equality Month at work
Electives team
 
Jan 15, 2026

5 ideas to celebrate Gender Equality Month at work

Gender Equality Month in March is an opportunity to celebrate women's social, political, cultural and academic achievements throughout the world.
Culture + collaboration
Turning training skeptics into learning champions
Electives team
 
Jan 14, 2026

Turning training skeptics into learning champions

Some employees resist every training initiative. Learn how to turn skeptics into champions by addressing their real concerns, proving value quickly and building genuine buy-in.
Culture + collaboration
Training managers to be direct without being harsh
Electives team
 
Jan 13, 2026

Training managers to be direct without being harsh

Train your managers to deliver clear, direct feedback that drives improvement without damaging relationships or crushing confidence.
Communication skills
How to help employees take ownership of their career growth
Electives team
 
Jan 8, 2026

How to help employees take ownership of their career growth

Learn how to help employees take ownership of their growth with practical frameworks, reflection tools and self-directed development strategies.
Individual contributors

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