Your team just finished training. They loved it. The feedback scores were high. Everyone said they learned something valuable.
Two weeks later, nothing has changed. They're doing their jobs exactly the same way they did before.
This is the gap between learning and doing. And it's where most training programs fail.
Here's how to close it.
Why learning doesn't stick
People don't fail to apply what they learn because they're lazy or forgetful. They fail because the conditions for application don't exist.
Common reasons learning doesn't translate to action:
- The training was too theoretical with no clear connection to their actual work.
- They have no time to practice new skills in their daily workflow.
- Their manager doesn't reinforce or expect the new behavior.
- The system or process doesn't support the new approach.
- They're not confident enough to try something new without more support.
- There's no accountability for applying what they learned.
If you want training to drive behavior change, you need to design for application from the start.
Build application into the training itself
The biggest mistake is treating learning and doing as separate activities. Learn first, then apply later. This doesn't work.
Instead, practice application during the training. Not at the end as an afterthought. Throughout the entire experience.
Ways to build application into live training:
- Use real scenarios from participants' actual work, not generic examples.
- Have people practice the skill multiple times during the session.
- Let them work on solving a real problem they're currently facing.
- Use AI simulations where they can practice difficult conversations or decisions in a safe environment.
- End with a concrete plan for what they'll do differently going forward.
When people practice during training, they leave with confidence and a clear plan. When they only hear about skills, they leave with good intentions that fade fast.
Make the first application ridiculously easy
People won't apply new skills if the first step feels overwhelming. Make it so simple they'd feel silly not doing it.
Examples of easy first applications:
- Instead of "implement a new feedback framework," start with "use one question from the framework in your next one-on-one".
- Instead of "improve your delegation skills," start with "identify one task you can delegate this week".
- Instead of "build strategic thinking habits," start with "spend 10 minutes Friday reviewing what worked this week".
The first application should take less than 30 minutes and require no additional resources or approvals. Just do it.
Once people successfully apply something small, they're more likely to try something bigger.
Schedule the first application immediately
Don't leave application timing up to chance. Build it into the calendar.
Before training ends, have participants block time for when they'll practice, identify the specific situation where they'll use the skill and write down exactly what they're going to do.
This takes five minutes. It dramatically increases follow-through.
When the application is scheduled, it happens. When it's just "whenever I get a chance," it doesn't.
Get managers involved before and after
Your managers are the key to whether training sticks or dies.
Before training, managers should:
- Tell their team why this training matters and what they expect people to apply.
- Connect the training to actual team challenges.
- Clear obstacles that might prevent application.
After training, managers should:
- Ask what people learned and how they're planning to use it.
- Create opportunities for people to practice new skills.
- Notice and reinforce when people apply what they learned.
Send managers a simple one-pager before and after training with what the training covers, why it matters, and three questions to ask in the next one-on-one.
Make it easy for managers to support application. Most want to help but don't know how.
Create peer accountability
People are more likely to follow through when they know someone is checking on them.
Simple peer accountability approaches:
- Pair people from the training and have them check in with each other in two weeks.
- Create a Slack channel where people share wins and challenges.
- Schedule a 30-minute follow-up session where people report what they tried.
This doesn't need to be formal or time-intensive. Even a five-minute conversation creates accountability.
Measure behavior change, not completion rates
If you're measuring training success by completion rates or satisfaction scores, you're measuring the wrong things.
What to measure instead:
- Are people doing the behavior you trained them on?
- How often are they using the new skill?
- What results are changing because of the new behavior?
Get this data through manager observations, quick pulse surveys 30 and 60 days after training, and asking participants directly what they've tried.
If the behavior isn't changing, the training didn't work. Adjust your approach.
Remove obstacles to application
Sometimes people want to apply what they learned but can't because something is in their way.
Common obstacles:
- Outdated processes that conflict with the new approach
- Tools that don't support the new behavior
- Workload that doesn't allow time for practice
- Lack of authority to make the change
Ask participants after training: "What would prevent you from using this?" Then actually address those obstacles.
If you train people on better delegation but don't give them any authority to delegate, the training was pointless.
Build in spaced practice
One training session doesn't create lasting behavior change. Spaced practice does.
Effective spacing approaches:
- Initial training, then follow-ups at 2 weeks, 1 month, and 3 months
- Weekly 15-minute practice sessions for a month after the main training
- Monthly cohort calls where people share challenges and solutions
Each touchpoint should cover: What have you been practicing? What's working? What's harder than expected? What do you need more help with?
This keeps skills top of mind and gives people multiple opportunities to practice.
Make success visible
When people apply new skills and get good results, make it visible to others.
Share success stories in team meetings. Feature examples in newsletters or Slack. Have people who successfully applied skills teach others.
This reinforces the behavior for the person who did it and shows others that application is expected and noticed.
What gets recognized gets repeated.
The real test of training
Training is successful when people do their jobs differently because of it. Not when they finish it.
If your training completion rates are high but nothing is changing, your training isn't working.
Close the gap between learning and doing by building practice into training, making first steps easy, getting managers involved, creating accountability, removing obstacles, and measuring behavior change.


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