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Public speaking: A high-impact skill for modern leaders

Public speaking helps employees lead more effectively, share ideas clearly and communicate with confidence across the business.

A woman is presenting to a group of diverse colleagues who are seated around a table.A woman is presenting to a group of diverse colleagues who are seated around a table.

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Insights from Ellen Raim, Founder of People MatterWe focus more on solving than preventing People problems.

Public speaking isn't just for keynote stages. It's one of the most powerful tools your employees can use to boost influence, engage teams and lead with clarity.

For People leaders, supporting public speaking development is a strategic move. Helping employees get better at it  builds confidence, sharpens storytelling and enhances leadership presence across all levels of the organization.

Common public speaking challenges

Even high performers often hit common roadblocks. These include:

  • Fear and anxiety: Nerves, stage fright and fear of judgment can derail even the most prepared speakers.
  • Lack of structure: Talks without a clear path tend to ramble or end abruptly, leaving audiences confused.
  • Monotone delivery: Flat tone or stiff, mismatched body language loses the room.
  • Information overload: Trying to cover too much makes the message forgettable.
  • Low engagement:  Failing to read the room or adapt to listeners to disconnect and drift.

Where to focus when building the skill

No one improves just by hoping to get more comfortable. It takes deliberate practice. Here's where to focus:

  • Practice with intention: Say it out loud. Record it. Review how you sound and move. Ask for feedback and use it.
  • Keep your structure simple: Hook → three points → call to action. This keeps talks focused, memorable and actionable. Don’t overcomplicate it.
  • Tighten your delivery: Change your pace and pitch. Pause with purpose. Make eye contact. Drop the pacing or fidgeting. Move with intention.
  • Start small: Start with small team updates before tackling all-hands meetings when you’re building confidence. Groups like Toastmasters are great low-risk practice grounds.
  • Don’t fear silence: You don’t need to fill every second. Pauses give people time to process—and help you stay in control.

How storytelling makes messages land

Storytelling helps people stay focused and remember what they heard. It connects logic with emotion—making messages 22x more memorable than facts alone.

Here are four proven storytelling frameworks you can teach and coach:

  • The hero’s journey: It’s classic for a reason—it works. A protagonist (often the speaker or a peer) faces a challenge, struggles and transforms. 
  • The STAR method (Situation → Task → Action → Result): Clear and easy to follow. Ideal for business settings, interviews and performance reviews.
  • Contrast before and after:  Show the pain of the "before" and the transformation of the "after." Great for change management and leadership storytelling.
  • Emotional anchors” Tap into hope, curiosity, or shared fear.Metaphors and vivid details deepen audience connection.
  • Use real examples: A short, specific story beats a long list of features or tips.

How People leaders can support better communication

Improving how your team speaks up isn’t a one-and-done session.

  • Build it into your learning roadmap
  • Use AI Simulations to help employees practice and get feedback
  • Create regular speaking opportunities like team showcases or presentations
  • Make space for story-based communication in meetings, updates and feedback

Make public speaking part of the culture

When teams communicate clearly, things run smoother. Decisions get made faster. Expectations don’t get lost in translation.

Help employees build the skill, give them regular chances to use it and treat it like any other part of strong leadership. The impact shows up in how people lead, collaborate and get things done.

Because when your people speak with power, your entire organization moves forward.

Learn live. Adapt faster.

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