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Giving feedback isn’t complicated, but it’s easy to get wrong. Done poorly, feedback can confuse or discourage. Done well, it builds trust, boosts performance and helps everyone grow.
Here are five examples of bad feedback, why they fall flat and advice on how to do feedback better.
1. "You’re doing fine."
Why it’s bad: “Fine,” tells the person nothing. Are they excelling? Barely meeting expectations? Who knows?
Why it doesn’t work: Without specifics, people can’t build on what’s working or fix what isn’t.
Better feedback:
"You managed the client call well, especially when you asked for clarification. Next time, try summarizing their key points at the end so there’s no confusion."
Specific praise and a clear next step make feedback more valuable.
2. "You always make mistakes."
Why it’s bad: Blanket statements like “always” or “never” aren’t helpful — and they’re rarely accurate.
Why it doesn’t work: Feedback should focus on behavior, not assign blame. Blame just makes people defensive.
Better feedback:
"The report had errors last week. Let’s review it together to find out where things went wrong and avoid it happening again."
Feedback that invites problem-solving without pointing fingers is more impactful.
3. "Great job!"
Why it’s bad: While positive, this feedback is too generic to have much value.
Why it doesn’t work: If people don’t know what they did well, they don’t know how to repeat it.
Better feedback:
"Your presentation yesterday was clear, and your examples made the data easier to understand. It got everyone on the same page."
Now, the recipient knows exactly what worked and can focus on repeating those strengths in the future.
4. "You need to work harder."
Why it’s bad: This feedback is vague and sounds dismissive. What does “work harder” even mean?
Why it doesn’t work: Feedback should address a specific issue or behavior. This is too broad to be actionable.
Better feedback:
"We missed the project deadline because we underestimated the time needed for research. Let’s talk about prioritizing tasks better for the next deadline."
Feedback should explain the specific problem and open a path forward.
5. "This isn’t how we do things."
Why it’s bad: This feedback shuts down effort without explaining what went wrong or how to fix it.
Why it doesn’t work: People need context to understand expectations.
Better feedback:
"The report format didn’t match our usual approach. We always include a summary at the top. Let me show you the template we use."
Clear guidance helps people adjust without feeling defeated.
Better feedback builds better teams
Vague or harsh feedback gets you nowhere. Thoughtful, specific feedback drives improvement and trust. Strong feedback helps people understand their strengths, address areas for growth and feel valued in their work. Clear and actionable feedback improves individual performance while strengthening collaboration and alignment across the team.
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