What you will learn:

Everyone is born creative, we all have the creative muscle. Like any muscle, without use it atrophies. Using exercises drawn from the world of improv comedy and creativity training tools based on current thought on the nature of creativity, Professor Aylesworth will help you tone your curiosity, work out your imagination and strengthen your creative muscles.

People are more creative when they are having fun, so a primary objective of the workshop is to have fun. Following some creative warm-ups (because it’s never good to start exercising a muscle without warming up), we will target several creativity “muscle groups” such as tolerance for ambiguity, embracing failure, changing perspectives, accepting and building, divergent and convergent thinking and team communication and collaboration leading to creative outcomes.

Following the workshop you will have a better understanding of how your own creativity operates, what works and what doesn’t. You will add a number of tools to your creativity arsenal, and you will see how to build on one another’s ideas. Most of all, however, you will have had fun, because fun leads to creativity.

About the instructor:

I am a Professor of Marketing and Chair of the Marketing Department at Bentley University. I've been teaching at Bentley for almost thirty years, which is hard for me to believe. Several years ago I started taking improv comedy classes, just for fun. But when I started bringing some of the things I was learning into my marketing classes I noticed that my students' work was getting more creative. More creative projects, case analyses, and ideas in general. So I said "hmmmm." And then I started studying creativity. I made myself an expert on the topic, and developed a grad level course on Creativity that has been very successful. I have brought this class to Universities in The Netherlands, Australia and South Africa, and the workshops based on the class to companies like Keurig/Dr. Pepper, the Australian Sports Commission and Pitcher Partners Accounting Firm. I hope to bring them to you too.
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Suggested Length:60 min(Flexible)
# of Employees: Flexible
Format: Live via Zoom
Available Formats:
  • Keynote Followed by Q&A
  • Lecture with Discussion
  • Interactive Workshop

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