What you will learn:
It’s not enough to just tell an exciting brand story. With intentionality, brand marketers and storytellers can reach broader and more diverse audiences by infusing equity into their messaging and digging deeper into the lived experiences of different identities. In this Elective, Dr. Cherise Bernard will provide a practical approach to inclusive storytelling and brand differentiation while teaching marketing strategies that prioritize equity. After this Elective, participants will be able to understand key concepts of equity for audiences, gleam from key examples of brand campaigns who are “doing it well” and learn practical strategies to differentiate your content marketing strategy towards inclusivity.
About the instructor:
Dr. Cherise Bernard leverages a rich background as a Diversity, Equity and Inclusion strategist, scientist and certified professional coach to drive organizational and culture change for individuals, teams and leaders. With a mission of “modernizing today’s workplace,” Cherise utilizes a personalized approach to transform environments through inclusion competencies: empathy, resilience, awareness and curiosity. She believes in a holistic approach to building equitable cultures in the workplace and has learned that the pillars of education, allyship and intersectionality are critical in creating effective people and healthy work cultures.
In 2020, Cherise launched Modern Work, LLC to guide organizations on their inclusion journey through custom training and coaching. She also collaborates with other reputable inclusion consultancies and change organizations (such as Cabral Co and Utopia) to further drive equity and impact within forward-thinking organizations looking to develop and grow strategic approaches in workplace culture. In her downtime, Cherise hosts The Modern Work Podcast where she discusses common workplace issues, especially within the context of marginalized identities. She also serves as the Director of Diversity, Engagement and Inclusion at McCann New York.
Cherise holds a Ph.D. in Cellular and Molecular Pharmacology where she worked on cell cycle regulation in cancer cells and a Mini-MBA certification focused on BioPharma Innovation, both from Rutgers University. She also holds a Bachelor’s of Science in Chemistry from Spelman College in Atlanta, Georgia. She enjoys travel, learning about different cultures, engaging in self-care and is a self-proclaimed foodie.
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Suggested Length:90 min(Flexible)
# of Employees: Flexible
Delivery: Live via Zoom
- Keynote Followed by Q&A
- Lecture with Discussion
- Interactive Workshop
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