What you will learn:

In this course you will learn the fundamentals of email marketing and CRM. You will leave feeling encouraged and motivated to try new things with your ESP (Email Service Provider) and you'll be more equipped to right the questions and get the most out of your platform.

Email as a channel is unique in its own right, as it's considered a 'push' channel. Meaning you drive the audience to your website, blog or event page without having to wait on your subscribers. YOU control the narrative, which other channels can't confidently say. Your subscribers have given you permission to contact them, which is the first step. The next step is what to say, and this course will help you find the answer.

We will cover the following;
  • What is email marketing and how is it different from CRM?
  • What makes for a good email? The do's and don'ts
  • Lifecycle and marketing automation, what to send and when?
  • Data and segmentation, who are you sending to?
  • Testing; finding the right components that will increase your KPIs

About the instructor:

I'm Adeola, a data loving CRM consultant. I've helped a number of global brands redefine their CRM strategies. I consider the entire business scope when creating a strategy by adopting a customer first approach. When you work with me, you should expect a collaboration with transparency and consistency, with a big splash of fun! 

I come from a retail background so I understand the nuances that come with the daily trade, but I also look out for B2B clients as I'm a strong believer that the methods used in the B2C space can be transferred to B2B (with a few minor adjustments of course). Increasing ROI and revenue with clever implementations is at the heart of what I do. I'm eager to share my knowledge to help other marketers have a better understanding of their channel and its capabilities.
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Suggested Length:60 min(Flexible)
# of Employees: Flexible
Format: Live via Zoom
Available Formats:
  • Keynote Followed by Q&A
  • Lecture with Discussion
  • Interactive Workshop

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