What you will learn:

Using lessons from her bestselling book, First Pitch: Winning Money, Mentors, and More for Your Startup, this session presents simple and compelling frameworks that make it easier for any innovator to engage important stakeholders in their new idea. This session also features recommendations on how to work through the “softer” elements of the pitch process, such as building relationships, demonstrating coachability, and responding to feedback. Grounded in Debi’s experiences working in and with startups for over 15 years, running the Arthur M. Blank Center for Entrepreneurship at #1 ranked Babson College, and leading branding and new product initiatives as an award-winning marketer, you’ll learn the secrets to clear, compelling communication to attract investors, advisors, corporate champions and more, ensuring success for your innovation. Open Q&A will follow at the end of the presentation.
You will gain insight and actionable advice to help you present with impact:
·        Storytelling to create emotional connections
·        Developing a compelling unique value proposition
·        Using the 4H framework to engage your audience
·        Design and presentation tips
·        Managing yourself in a live Q&A

For a women's or other under-represented group, a section can be added around unconscious bias and how to handle it.

About the instructor:

Debi Kleiman is an award-winning marketer, educator and mentor, working in and with hundreds of startups over her long career in business. Currently, she is managing partner and founder of The Upside Angels, investing in early stage startups and providing strategic advisory services and coaching for founders. As the Executive Director of the Arthur M. Blank Center for Entrepreneurship for five years, Debi worked with students, alumni, and faculty, as well as the broader entrepreneurial community, to accelerate new ventures at Babson. She was also an adjunct professor at Babson’s F.W. Olin Graduate School of Business and Executive Education Programs for Entrepreneurs.

In addition to her passion for working with startups, Debi is a classically trained brand marketer and consumer products innovation expert. She held marketing and new product development leadership roles at Procter & Gamble, Welch’s, and the Coca-Cola Company and later was managing director and EVP of Havas Media Boston. She was also president of the Massachusetts Innovation and Technology Exchange (MITX) and an executive at C-space (formerly Communispace) for five years before its’ acquisition by Omnicom DAS. She has been an advisor to startups and an advocate for Boston’s innovation community for over 10 years and has mentored entrepreneurs at MassChallenge, Harvard’s iLab and TechStars. Her book, First Pitch Winning Money, Mentors and More for Your Startup is an entrepreneurship and venture capital bestseller.

Debi has a BS from Cornell University and an MBA from Harvard Business School.
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Suggested Length90 min
# of Employees30
FormatLive

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