What you will learn:

The key to growing your business doesn’t reside in a great product, a great team, or even a great campaign: “In recent years, the center of gravity in business has shifted from inside the organization out to the customer,” according to Harvard Business Review. Has your business shifted its priorities to understand customers at a deeper level? Is your team equipped to dive deep into customer analysis?

Customers are people and as you know people are complex and in many cases, vague. This ambiguity related to customer challenges makes them hard to solve. In this Elective, using various creative problem solving methods we will solve seemingly unsolvable ambiguous problems related to customers.

We will learn how to use easy and fun methods to solve customer related problems and turn intangible insights into tangible actions. Learn to ask the right questions, find the right answers, and leverage your customer to level up your business.

About the instructor:

Purnima is a human-centric strategist, innovator and facilitator with more than 15+ years’ experience of achieving successes for global companies, high-growth firms, executives and professionals. Purnima has grown her clients’ revenues, enhanced their reputation, built their strategic partnerships, and transformed them into market leaders.

Purnima came to business through her work as an architect, and in her MBA and Master of Finance. This journey enabled her to think differently and cultivate a people-first professional and life mindset. Now, as a true T-shaped professional, her interests span from design and technology, to finance and organizational behavior.

In the past, managing cross-functional teams of more than 200 people ranging from C-level executives, to high-caliber professionals, to construction workers and government officials, has given her a deeper understanding of people and their needs. This understanding is the backbone of her success in innovation and facilitation. It is further enhanced by her extensive experience with corporations as well as startups, making her a bridge between different work cultures.
Purnima is committed to gender equality and leads the Empowered Women Series, a community of global professional women committed to enriching one another’s professional and personal lives. She is an avid and popular BollyX dance instructor and serves on the board of Global Arts Live.
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Suggested Length75 min
# of Employees50
FormatLive

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