What you will learn:

Once upon a time, it all began with a story. Humans have used symbols, images, words, language and so much more to communicate. As marketers, we’re in the business of skillfully and strategically telling stories. This is a superpower and we need to lead with intention. Stories influence beliefs and behaviors. Stories move hearts and minds. Stories can change the world.

In this Elective, we’ll explore the powerful skill and craft of communication and how to use it to strengthen your storytelling skills. This is perfect for marketers, designers, communicators, strategists and leaders who use storytelling in their everyday work - whether it’s with colleagues, clients, customers or the general public. You will learn the structure of a strong story through a simple framework and put it into practice and then participate in a storystorm, (brainstorming session) where we think big on stories you can start telling in your work. After this Elective, you will walk away with a deeper understanding of the power of storytelling and inspiration on how to immediately infuse new strategies into your campaigns and content.

About the instructor:

Ivellisse Morales is an award-winning entrepreneur who brings a decade of experience in using marketing as a force for good—for brands of all sizes from inside major creative agencies like IDEO and Ogilvy and nonprofits like Year Up. She’s a conscious and creative human who comes alive when she uses her skills for social change. Ivellisse is a teacher, a speaker, poet and writer who’s been recognized and featured by ADCOLOR, Adweek, Time Magazine, The 3% Conference and the PR Club’s Bell Ringer Awards. In 2018, she stepped out as the visionary behind bombilla (bohm-bee-yah), a branding & design agency for social change based in Oakland, CA. Bombilla (lightbulb in Spanish) is fueled by a national network of diverse creatives who conspire with systems-changing organizations to make the world brighter. Find out more www.bombilla.co.
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Suggested Length:90 min(Flexible)
# of Employees: Flexible
Format: Live via Zoom
Available Formats:
  • Keynote Followed by Q&A
  • Lecture with Discussion
  • Interactive Workshop

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