What you will learn:

LinkedIn is much more than a job search site. But with more than 774 million members and a growing pool of new features, it can be difficult to know where to start and how to stand out. These days, your online brand is just as important — if not more so — to help others know who you are.

If you want to build your brand, attract recruiters, grow your career, and find opportunities you never expected, it’s time to learn how to take advantage of all LinkedIn has to offer.

In this Elective you'll learn:

  • How to optimize your LinkedIn profile to strengthen and define your brand so that opportunities come to you without lifting a finger
  • Best practices for sharing content to grow your audience and visibility on the platform
  • Techniques to build credibility on the platform and be recognized as a thought leader

About the instructor:

Lorraine is a leader at the intersection of editorial and tech with more than 300,000 followers on LinkedIn. She is passionate about helping professionals accelerate their careers and stand out in the virtual office. Lorraine was named one of 2020’s Top Virtual Keynote Speakers by ReadWrite. She speaks to Fortune 500 companies, tech firms, top-ranked universities, non-profits, and more, covering a wide range of topics including: engaging virtual presentations, building your brand on LinkedIn, managing remote teams, and designing impactful virtual and hybrid meetings. As the Head of Editorial at Prezi, she inspires professionals and educators to create educational, informative, and engaging presentations and meetings with Prezi through compelling content. Prior to Prezi, Lorraine was a News Editor at LinkedIn. Lorraine is also a LinkedIn Learning Instructor for the popular course “Virtual and Hybrid Meeting Essentials” and has been featured in publications including Inc., ReadWrite, and Entrepreneur. In 2021, Lorraine was selected as a finalist out of hundreds of nominations for “Content Marketer of the Year” for the Women in Content Marketing Awards, co-presented by Content Marketing Institute and Masthead Media. She was an invited judge for the 2022 awards. Lorraine received her BSJ from Northwestern’s Medill School of Journalism. She resides in San Francisco and is a LA native.
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Suggested Length:60 min(Flexible)
# of Employees: Flexible
Format: Live via Zoom
Available Formats:
  • Keynote Followed by Q&A
  • Lecture with Discussion
  • Interactive Workshop

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