What you will learn:

Culture. Every company’s talking about it. Every company knows they want it. But hardly any companies are intentional about designing and building it.

Culture isn’t foosball tables and cold brew.

Great company culture doesn’t happen by accident. It’s not something that companies get lucky with. Designing, building, and managing the culture you’ve always wanted is easier than you think. Whether you’re a big organization or a small start up -- designing a high performing and rewarding company culture is possible.

We know that a brand is the most valuable asset a business has. But culture is the only sustainable advantage it can create and leverage for itself.

Culture designer and brand strategist, Marc Gutman, will lead this intensive exploration of the principles and tools to understand, design, and manage company culture—a critical workshop for business leaders and company culture champions.

After, you'll have a command of:
  • How to design your ideal culture, whether you lead a company, business unit, department, or just yourself.
  • Which single tool can drastically improve the retention of your top talent
  • When growth companies notice their culture has gone off the rails and why
  • How to identify, codify, and exemplify the behaviors that drive your ideal culture
  • Why it's critical to recognize values-driven behaviors and reward with intrinsic motivators
Course Format:

Teaching lecture followed by a break out workshop.

About the instructor:

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and has written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Marc lives outside of Boulder, CO with his saintly wife and three dirty kids. He is an active global committee member of the Entrepreneur’s Organization. Marc graduated with a degree in English Literature from the University of Michigan and has held just about every job imaginable from TCBY to working with an Academy Award winning directors. When not obsessing about story, you can find Marc on a bike, snowboard, sailboat, airplane, beach, summit, kiteboard, mountain, chairlift, or brewery.
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Suggested Length:90 min(Flexible)
# of Employees: Flexible
Delivery: Live via Zoom
Available Formats:
  • Keynote Followed by Q&A
  • Lecture with Discussion
  • Interactive Workshop

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