What you will learn:

No customers, no business. It’s that simple. But not all customers are created equal.

What if you could identify and attract the Perfect Customer? How would this impact your business? What if you could get rid of all the customers that aren’t profitable and exhaust the majority of your resources and attract those customers that love your brand and will pay premium prices for your products or services?

This is exactly what we’ll cover in this workshop.

Brand strategist, Marc Gutman, will lead this intensive exploration of the principles and tools to understand and design your perfect customer.

After, you'll have a command of:
  • How to design your perfect customer
  • A clear picture of your perfect customer, what they care about, and why they will care about your products or services
  • How to use science and psychology to align your brand to your customer’s core desires
  • A roadmap to implement your perfect customer strategy

About the instructor:

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and has written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Marc lives outside of Boulder, CO with his saintly wife and three dirty kids. He is an active global committee member of the Entrepreneur’s Organization. Marc graduated with a degree in English Literature from the University of Michigan and has held just about every job imaginable from TCBY to working with an Academy Award winning directors. When not obsessing about story, you can find Marc on a bike, snowboard, sailboat, airplane, beach, summit, kiteboard, mountain, chairlift, or brewery.
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Suggested Length90 min
# of Employees40
FormatLive

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