What you will learn:
How often have you heard the term 'Design Thinking' in the past few years? Probably hundreds. Often, it is confused with something that is only for the design of products or a way of working with post-its and sharpies. We can safely say that these terms have been so overused that some of us shut our ears and minds when we hear them.
That is precisely why this Elective has been designed. In this program, we will demystify this term and understand what is behind the jargon and the hype. Prapti will share the approach that assists companies in developing new capabilities and offerings to respond to changing markets as well as differentiate as disruptors. With the help of specific case studies, we will show this approach's application and its impact on the final product/offering.
Sounds interesting? We can't wait to see you in the Elective!
About the instructor:
Prapti Jha is a strategist and researcher at the Harvard T.H.Chan School of Public Health. In her current role, she leverages behavioral design to catalyze human-centered and systemic solutions to advance the health and well-being of people at the grassroots level. She specializes in driving interdisciplinary teams to develop experiences and strategic solutions backed by research and accelerated by design methods and tools. Prapti has nine years of experience in working with organizations across multiple industries. Her experience includes working as an Innovation Catalyst at Ford Motor Company, where she helped multidisciplinary teams across departments to re-imagine the mobility space. She also worked as a Senior Design Strategist at Cisco Systems, where she focused on humanizing and democratizing the cybersecurity space. Prapti has co-founded an initiative We Speak Innovation, through which she has spoken to people globally in multiple industries about design-led innovation. She believes that at the heart of it all is the focus on people - our behavior, motivations, and all the little quirks that make us human.
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Suggested Length:60 min(Flexible)
# of Employees: Flexible
Format: Live via Zoom
- Keynote Followed by Q&A
- Lecture with Discussion
- Interactive Workshop
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