What you will learn:

Often times businesses think of their consumers as after thoughts - seeking reactive feedback to new ideas, products, messaging and more. Learn how your consumers can be leveraged as assets throughout product/service development, messaging campaigns and more.

About the instructor:

Beth has spent 25+ years helping brands bridge the gap between their offering and their consumers' needs – making products, services, experiences and messages relevant to the people they serve. She gets to this level of deep understanding by establishing trust, getting into hearts and minds and ultimately surfacing what moves people to action.

Beth currently runs her own consulting practice, helping organizations (most notably those in education, healthcare and human services) think through tough challenges and new/different ways to solve. She does this primarily through strategic facilitation – engaging people in spirited discussion and pushing them to think in ways they haven't before.

Prior to running her consultancy, Beth spent 11+ years at C Space – a customer agency based in Boston where she worked with Fortune 500 companies including Weight Watchers, Meredith Corporation and Charles Schwab, helping them infuse the voice of their customers into new product launches, authentic communication, brand re-positionings, and more. Prior to C Space, Beth worked at top consulting firms including Digitas and Epsilon. Much of her work focused on developing customer loyalty initiatives including launching best customer programs for American Express, AT&T, Amtrak and Target.

Beth is a staunch advocate for education working as volunteer, consultant and lecturer. She has taught Consumer Understanding at both Northeastern University and Boston University and currently teaches Entrepreneurial Leadership at Tufts University.
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Suggested Length90 min
# of Employees50

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