What you will learn:

Participants will understand the root development of today’s form of Conscious Capitalism and the various economies that have spawned this thinking from the Industrial Revolution to today. Creating your own personal purpose statement along with defining your firm’s purpose statement will be part of this exercise.

In its simplest of terms, conscious capitalism refers to having a higher purpose for the creation of your business and in that understanding that you are creating a stakeholder strategy that allows for the intersection of profit and purpose. You can do both. You can care and nurture the relationships upon which the business is built and in turn create higher returns and happiness for all stakeholders involved. Conscious Capitalism is built on 4 Pillars: Purpose, Stakeholders, Culture and Leadership. The essence of these 4 Pillars carries virtues as noted in the credo:

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

It is moving from a mindset of a ‘deserving ego’ to a ‘serving ego’ as noted by Raj Sisodia, FW Olin Distinguished Professor of Global Business at Babson College, and Co-Founder and Co-Chairman of Conscious Capitalism Inc.

This is further shadowed by insights from Richard Barrett, founder of the Academy for the Advancement of Human Values, who states being conscious is awareness with a purpose and with purpose you gain internal stabilization and external equilibrium, which is sorely lacking in our society today.
Larry Fink, Chairman & CEO, BlackRock in his 2019 shareholder letter specifically targeted a firm’s Purpose as a step towards long-term profitability:
“…Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders. Purpose is not the sole pursuit of profits but the animating force for achieving them.”
There are many forms of conscious capitalism or phrases that are used to explain becoming more conscious in our life and work. All and more are discussed in this offering.
  • Moral Capitalism
  • Human Capitalism
  • Stakeholder Capitalism
  • Shareholder Capitalism
  • Connected Capitalism
  • Inclusive Capitalism
  • Capitalism 2.0

About the instructor:

Darby Hobbs is a change agent, creator, producer, and storyteller focused on Social Innovation and determining growth opportunities in the areas of greatest social and environmental impact.

Through Darby's firm, SOCIAL3, she works with entrepreneurs to mid-stage and large public companies, engaging with them to develop business ideas for the greater global good and direct benefit to local and global communities alike. Coming with over 20 years from the investment industry as a global strategist, product developer and marketing/brand specialist, Darby understands the human psyche and what triggers brand engagement.

Darby is certified in Corporate Social Responsibility and have worked in the area of Socially Responsible Investing (SRI), Environmental, Social, Governance (ESG) and Impact Investing over the past 12 years. Beyond working with business leaders, she also engages with financial intermediaries to educate and prepare them for integrating more purpose and value into their practice. At the same time, Darby works with their clients to align their values and passions with life decisions and most specifically their investment strategies. The goal is bringing to life the triple bottom line (people, planet, profit) and refining a firm's overall purpose (Conscious Capitalism, Stakeholder Capitalism, Responsible Leadership, Shared Value, etc.).

Through their LivingWellTM approach, individuals learn about themselves, their own purpose, that of their firm they are working with and how to be that bridge in society towards redefining value and being part of what she defines as, the Circular Nature of Conscious Capital Formation. There is a new InvestingDNATM in our midst driven by what Darby terms, the Heart AccountTM, making most of us very aware of our Financial ChakraTM - applying money towards a greater global good. Through Magic, Imagination, and Creativity Darby brings participants through a sequence of learning that evokes curiosity and innovation, that has them understand their 'super power' and how they can effect change and work collectively towards a greater global mission.

In her work, Darby explores with individuals the importance of the following and how it gets factored into their everyday lives. Love, Compassion, Kindness, Empathy, Faith, Fear, Hope, Freedom, Dream, Joy, Inspire (In Spirit), Curiosity, Leadership, Loyalty, Truth, Respect, Integrity, Honesty, Trust, Wisdom, and Perspective.

Currently authoring a book with 48 leading global specialists, The NEW Way: Connecting the Heart, to the Mind, to the Wallet (Getting at the Heart of the Matter).

Adjunct Professor at Boston University developed and teach courses on Social Entrepreneurship and Sustainable Impact and Impact Investing.
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