What you will learn:
The marketing world is full of myths and misconceptions around how marketing works. We think we understand consumers' brains since we are consumers with brains ourselves. But in reality, the brain tells us a misleading story - what we percieve isn't the whole truth.
In this eye-opening and fascinating course, Daryl reveals the often ignored unconscious side of the brain, and how understanding it can help marketers build brands that connect more deeply, drive more loyalty, and generate more sales.
Key Takeaways:
- The surprising unconscious side of brands
- The real role of emotions, memory, and attention in building brands
- Practical tools to use this understanding to inspire better marketing
About the instructor:
Daryl Weber is a brand consultant, speaker, and entrepreneur whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more.
He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that’s inspiring for creative marketers.
Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout - a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University and resides in New York with his wife and two sons. Learn more at www.daryl-weber.com and follow him on Twitter @BrandedCortex.
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Suggested Length60 min
# of Employees100
FormatLive
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